What are common Assets and Tactics of Digital Marketing?
The promotion of products via one or more forms of digital media, differs from traditional marketing in that it uses channels and newspapers to understand what is working and what isn't.
Some of the common
Assets:
E-books and whitepapers
Info graphics
Interactive tools
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures and look books
Branding assets (logos, fonts, etc.)
Tactics
Content Marketing
Inbound Marketing
Social Media Marketing
Pay-Per-Click (PPC)
Email Marketing